Start in two weeks, impact in four
In interim engagements, speed isn't a bonus — it's the deliverable. I start within two weeks and produce measurable results in the first four — before the first steering committee meets.
Interim Manager · AI & Marketing Automation · available from 1 September 2026
Marketing leadership that delivers revenue — and builds the systems behind it.
Seven years as an entrepreneur in the digital business — from zero to roughly one million euros in annual revenue, with full P&L responsibility. As an interim manager I support companies from the inside: putting the right systems, vendors and processes in place — with internal and external staff, until everything runs.
Selected client projects of Werk von Morgen GmbH — named as project-specific references
Where I fit
Six situations where companies bring me in.
Every engagement starts with a sentence I hear, in one form or another, from managing directors. Behind each one is a clear role — and a measurable result. The problem is rarely the will: what's missing is someone who has built it before.
Interim Head of Marketing
“Our marketing delivers reach — sales are waiting for leads.”
I align marketing to pipeline: demand strategy, lead routing, shared reporting with sales. Success is measured in qualified opportunities, not impressions.
AI & Automation Lead
“We have AI pilots — but nothing runs in production.”
Around 95% of GenAI pilots never reach production. I prioritise the use cases with ROI, build the processes behind them, put quality and approval gates in place — including governance under the EU AI Act — and enable the team. LLM integration built myself: Claude, ChatGPT and Gemini connected to HubSpot, workflows and data.
CRM & System Rollout
“The CRM is paid for — and no one uses it.”
I own rollout and adoption: process design, migration, training, governance. A dozen HubSpot implementations, taken all the way to daily use — not just to go-live.
Vendor Management
“Five agencies, high invoices — unclear results.”
I spent seven years costing work on the agency side and know what performance should cost. I consolidate vendors, renegotiate scope and price, and manage them through clear KPIs.
Bridging a Vacancy
“Our head of marketing is leaving — the successor will take time.”
I take the lead from day one: stabilise the team, protect running campaigns, set priorities — and hand over to the successor in a structured way, including documented processes.
Build & Restructuring
“We're growing — but marketing isn't scaling with us.”
I build the organisation that fits the growth: roles, processes, systems, reporting — reinforced by my expert network where internal staff is missing. Structures that keep running without me.
Where I'm the right fit
- Leadership on demand: marketing, AI or automation responsibility in the org chart — with budget, team and accountability for results.
- System ownership: selecting, rolling out and driving CRM, marketing automation and AI processes to daily use.
- Orchestration: connecting internal teams, external vendors and my expert network into one delivery system.
Where I'm not the right fit
- Pure execution without a mandate — content production, campaign management or web development as an extended workbench.
- Standalone audits without responsibility for implementation — I don't deliver analyses that end up in a drawer.
- Day-to-day body leasing — I take responsibility for results, not hours.
How I work
Four principles you can rely on.
From pilot to production
Around 95% of AI pilot projects never go live. That's exactly where my work begins: prioritising use cases by ROI, building the processes behind them, putting quality and approval gates in place.
Lead change, don't decree it
Every interim engagement is a change engagement. New systems rarely fail on the technology, almost always on adoption — so I bring along the people who work with them every day.
A handover that holds
An engagement ends successfully when your team carries on without me: documented processes, trained users, clear responsibilities — including AI governance under the EU AI Act.
Career
Three chapters, one pattern: I build structures that weren't there before.
2012–2016 · Telefónica (o2)
Sales and branch leadership
Responsibility for several locations in the Cologne/Bonn area — revenue steering, people management, point-of-sale marketing. Repeatedly recognised for sales performance.
Sales leadership by the numbers · Multi-site responsibility · Retail marketing
2016–2019 · ERGO
Building a sales organisation
Built an organisation of up to 50 sales partners — recruiting, onboarding, steering and development under my own responsibility.
Recruiting & people development · Scaling sales structures · Negotiation
2019–today · Werk von Morgen GmbH
Founder and managing director
From zero to roughly one million euros in annual revenue without outside capital: built the brand, the marketing and sales organisation, processes and AI systems — full P&L, up to 20 people involved.
Company building · Brand leadership · P&L · AI transformation
From 09/2026
The next level
The same building work at greater scale: leading your marketing organisation and accelerating its growth with AI processes — as an interim engagement or, where the fit is right, in a permanent role.
Request a conversation →
Who I am
I know the problems inside a company — because I've solved them in my own and in many B2B businesses.
Talent acquisitionIncreasing visibilityCustomer acquisition & retentionLead management
In 2019 I founded Werk von Morgen as a one-man operation and grew it into a GmbH with a core team of up to ten people plus a freelancer pool — four consecutive years of growth, every hire led personally.
The turning point: instead of simply hiring more people, I planned and built AI automation and marketing systems myself — for my own agency and for startups. A whole library of automations connected to the systems of daily business like HubSpot and Monday — with approval controls before anything goes out. That way a small team delivers the workload of a much larger one.
Behind me stand this team and an international network of specialists between Cologne and the Gulf — videographers, developers, performance experts. Whoever brings me in doesn't get a lone operator.
In Cologne I learned that business happens between people. In Dubai, that speed is a decision. I work with both.
Married · 3 children — rooted in Cologne
Cologne ↔ Dubai — regularly working in the Gulf
100+ companies — advised and delivered for B2B & SMEs
German · English · Turkish · Kurdish
“AI projects rarely fail on the technology. They fail because no one on the leadership team has ever built something like it themselves. I have.”
Where I come from
Seven years of Werk von Morgen.
A Cologne-based digital agency with a core team and freelancer pool, HubSpot Gold Solutions Partner, BAFA-accredited.
This is where I learned what I bring as an interim manager: developing strategy at the whiteboard, winning people over to it, and leading delivery through to the result. Client projects from MediaMarktSaturn to ERGO, teams of internal staff and external specialists — and AI systems that carry the operation.
More about the agency: www.werkvonmorgen.de
Areas of expertise
AI, marketing and leadership — in one person.
AI & Automation
I identify the use cases with real leverage, build the processes behind them and take them into production — with approval controls before anything goes out.
Running in production, not as a pilot
Marketing & Sales
Marketing as a revenue function: go-to-market and ICP definition; performance, SEO and AI visibility as steerable channels; CRM as the backbone through to forecast. Sales enablement, to me, means marketing that sales actually uses because it delivers pipeline.
ERGO +240% leads · Rockethome 10× pipeline
Leadership & Steering
Seven years of full accountability for results: building and leading teams, managing vendors, owning budgets, establishing processes that hold up without me.
Internal teams, external partners, one delivery system
Role fit
What the market asks for — and where I stand.
An open comparison against the role profile — because you'll assess it anyway: where the leverage of the role lies, I deliver above target. Where enterprise scale counts, I'm growing into it. Both belong on the table.
Professional
Marketing strategy & leadership
AI systems & automation
Sales processes & CRM
SEO / GEO & performance
Brand leadership at enterprise scale
Hands-on web development
Leadership
Processes & automation
P&L, budgets, project steering
Team building (SME)
Public tenders & bids
Enterprise & committees
Personal
Communication & presentation
Network across DACH & the Gulf
German · Turkish · Kurdish
Resilience & self-drive
English — targeting C1
Core strength · Solid, developing
Qualifications
Vetted by BAFA, Google, HubSpot and the public sector.
State-listed
BAFA-accredited consultancy provider
Vetted by the Federal Office for Economic Affairs and Export Control (BAFA) and listed as an eligible business consultant — including the consultant vetting procedure.
Public sector
Bidder in public tenders
Repeatedly in formal tenders from a state ministry and public-sector bodies in NRW — the toughest fitness check: references, concepts, cost-effectiveness, externally assessed.
Certified
HubSpot Academy & Gold Solutions Partner
Certifications in inbound, content, SEO, social media and CRM — plus Werk von Morgen as a HubSpot Gold Solutions Partner with a dozen live implementations.
In use
AI systems in daily operation
A library of automations connected to the systems of daily business. I work with it — research, content, proposals and analyses all run through it, every day. With approval gates and governance under the EU AI Act.
Partner status of Werk von Morgen GmbH — built and certified under my leadership
Tools & network
Rolling out systems is leadership work.
Senior project steering, to me, means choosing the right tool, rolling it out across the company, driving adoption — and bringing along the people who work with it.
Systems & tools
Rolled out systematically — in my own agency and in client companies, including process design, migration, training and governance:
HubSpot
Brevo CRM
Confluence
Jira
Notion
GitHub
In daily use — AI, analytics, ads, creative and outbound:
Claude
Gemini
GA4
Looker Studio
Search Console
Google Ads
Meta Ads
TikTok
Semrush
Zoom
Loom
Stripe
Zapier
Vercel
Railway
PostgreSQL
Experts on call — worldwide
Built over years, mobilised in days. Whoever brings me in gets access to a proven network:
- Development: full-stack developers for platforms, apps and integrations — DACH and international.
- Content & creative: videographers, designers, motion — a team seasoned on live productions.
- Performance & SEO: paid, SEO and GEO specialists with a campaign track record.
- AI & automation: engineers for agent workflows and system integration.
That's the answer to the scaling question: I don't grow through headcount — I mobilise.
Track Record
Documented results from enterprise and B2B engagements.
| Client | Result | Context |
|---|---|---|
| MediaMarktSaturn / O2Electronics retail · Enterprise | +30% footfall | Problem: High brand awareness but weak local visibility of individual stores and stagnating footfall. Work: Multi-year support for several stores — multichannel campaigns for store openings and rebranding, seven days each across the regional catchment. Result: +30% footfall on site, +1.2M impressions, +450% interactions; Darmstadt reached 921,000 people, CPM below €1.10. My role: service portfolio and concept as director, alignment with the management boards, steering organisers and video teams through to publication. |
| ERGOInsurance · Enterprise | +240% leads | Problem: Waste in lead generation and unclear quality of inquiries in the sales process. Work: Rebuilt performance marketing — audiences, creatives and funnel aligned to qualified inquiries, tracking through to close. Result: more than 240% more qualified leads per client in the first quarter. My role: strategy and campaign ownership, steering the delivery team, reporting to sales leadership. |
| RockethomeIoT / Smart Home · SaaS | 10× pipeline | Problem: An explanation-heavy SaaS product with no reliable access to decision-makers in target companies. Work: Account-based marketing on LinkedIn with HubSpot as the CRM backbone — target account selection, content track, lead routing, pipeline reporting. Result: sales pipeline grown tenfold, significantly higher qualified traffic. My role: owned the ABM concept and CRM architecture, set up marketing–sales collaboration. |
| ICLChemicals · Enterprise | +100% visibility | Problem: Visibility lost after a relaunch; a technically complex product world with no findability in search. Work: SEO relaunch with information architecture, technical optimisation and content built along the subject areas. Result: organic visibility and user numbers doubled (+100%). My role: owned strategy and prioritisation, aligned with IT and the business unit, steered SEO and content specialists. |
| AdapteoModular construction · B2B industry | Qualified leads | Problem: Long investment cycles and a defined set of target companies — classic reach campaigns fell flat. Work: Account-based marketing across LinkedIn, Google and Meta — audience lists, video reel, landing page and ads as one track. Result: high-quality leads from the defined target accounts instead of scattered reach. My role: campaign concept and creative direction, steering production and media buying. |
| RheinCargoLogistics · Public sector | 14-month engagement | Problem: A municipally owned logistics company with no digital visibility and no measurable marketing steering. Work: Online marketing strategy over 14 months — landing page, SEO and content, Google Ads, tracking dashboard. Result: measurable steering established, engagement worth €65.8k delivered in full (2024–2025). My role: the bid in the public tender, strategy ownership and steering of the project team through to completion. |
| TrendigIT training (ISTQB) · B2B | +110% visibility | Problem: An explanation-heavy training offering, weak click-through despite rankings (CTR 0.7%) and too few reliable inquiries from the digital channel. Work: Inbound marketing as an end-to-end engagement — content architecture and pillar content with real depth, SEO relaunch, LinkedIn and Google ads to defined audiences, a lead path into the CRM; AI search visibility (GEO) added afterwards via schema markup and citable fact blocks. Result (24 months): organic visibility +110%, referring domains from 163 to 350, rankings consolidated (334 → 258 keywords with rising traffic), core topic from page 3 to page 1, a reliable stream of inquiries from inbound plus paid, follow-on engagement won. My role: owned strategy and channel mix, steered the content and ads team, measurement and client leadership at managing-director level. |
A selection from enterprise and B2B engagements; 100+ companies supported across B2B and SME. All figures documented; references on request. Repeat bidder in public tenders (including a state ministry and public-sector bodies in NRW) · HubSpot Solutions Partner · BAFA-accredited.
Process
Three steps to a clear picture.
1
Conversation
45 minutes. You describe the situation, I ask the questions an operator asks. No pitch, no slides.
2
Three levers
I name the three concrete levers with the greatest effect on revenue and efficiency for your company — with numbers, not buzzwords.
3
A joint decision
If task, chemistry and expectations fit, I start within two weeks — first measurable results in the first four. And an engagement only ends, for me, when documentation, enablement and handover are in place: your team carries on without me.
FAQ
What decision-makers want to know before an engagement.
What does an interim manager for AI & marketing automation do?
They take temporary responsibility not just for planning AI and marketing automation but for putting it into production: prioritising use cases by ROI, connecting systems like HubSpot, building processes, enabling the team. Unlike classic consulting, an interim manager delivers not a concept but a running system — with full operational leadership responsibility and an orderly handover at the end of the engagement.
When does an interim CMO make sense — and when a permanent hire?
An interim CMO fits when impact is needed quickly: a vacancy in marketing leadership, a transformation phase, or when AI initiatives need to move from pilot to production. Start within two weeks, first measurable results in four. A permanent hire is the right path when the role is to be filled for the long term — both are possible, and the decision is made together in the first conversation.
Why do so many AI projects fail — and what makes the difference?
Around 95% of GenAI pilot projects never reach production. The reason is rarely the technology, almost always the execution: no prioritisation by ROI, no approval and quality gates, insufficient adoption in the team. The difference lies in designing AI use cases for production from the start — with governance under the EU AI Act, clear processes and people who use the system every day.
In which regions and from when are engagements possible?
Engagements are possible from September 2026, across the entire DACH region and the Gulf (including the UAE). Cologne and Dubai serve as bases; remote and hybrid are possible depending on the engagement. Languages: German, English, Turkish and Kurdish.
Contact
One conversation. Three levers. Then we decide together whether it fits.
If you're looking for a leader who has built growth from zero before — and treats AI not as a topic but as a tool in daily business.
Inquiry
Tell me what it's about.
A few details are enough for me to understand your inquiry and reply properly — usually within 24 hours.